"The rules have changed and what worked for broadcast TV does not work online. It is not like the old days when there
were 3 channels to choose from and you were more or less trapped. Now with the internet, there are millions of
channels...many available on demand, so the viewers watch it when it is convenient for them. The internet is a place
filled with people with short attention spans. This is channel surfing magnified many times over. If what is being
watched does not hold the viewers interest, there are millions of other things they could watch instead and they will
turn the channel quicker than ever."

The New Rules of Online Video for Businesses (2009)
How to create online video to help businesses grow

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