Hello,

My name is Eric Putkonen.  I am a recruiting and marketing guy who went into video production because of my love for pictures and what it can bring to businesses.  Several years ago when I saw my first recruiting video, I knew that short videos on the internet were the future of recruiting…and would be a major part of marketing in general.

I had an interest in photography for many years.  My work had  been shown in a few art shows, and then I learned video production.  I also became a Certified TV Producer through Lake Minnetonka Communications Commission and I still help with community cable television programs.  In learning video production and the industry, I was shocked to learn what the prices where for short online videos used in marketing and recruiting.  I saw that Careerbuilder started offering services to produce recruiting videos for ads…and a 60 to 90 second video costs $5,000. 

“Recruiting videos will not become mainstream at those costs,” I thought.  So I bought my own video equipment, converted some of my still photography equipment into a portable video studio, and am now offering far more reasonably priced video production services.  I would like to see video for recruiting and marketing become much more mainstream.

As someone with many years experience in marketing and recruiting, I already have ideas for how to use video in these areas.  Furthermore, I can relate more with you and your goals than a purely art or video person could.  For example, when I plan and develop recruiting videos, I draw upon my training and certification in Performance-based Hiring through the Adler Group.

There really just isn't anything like video.  You can impress your potential candidates or clients with a view of your building, the workplace, associates, equipment, or products. Offer a close look at your company, its history and accomplishments.  You can engage candidates and clients in way that only video can.  You can show your story.

Sincerely,

Eric Putkonen

Founder, Producer, & Consultant